Interactive Advertising Bureau
Knowledge Hub


Kantar is home to some of the world’s leading research, data and insights expertise. Collectively, our 30,000 employees offer the most complete view of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide.

Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.

Our clients

We work with over half of the Fortune 500 companies with data and insights professionals in over in over 80 countries, so we truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; we’re there.

Our portfolio

We have a suite of validated solutions to meet the breadth of our clients’ needs and experts who focus on understanding and delivering against those specific needs. We have the people, passion, portfolio and proven success to be trusted advisors in managing your brand assets.

Our brand and media solutions include:

Media evaluation: Brand Lift Insights, CrossMedia, Connect



Kristanne Roberts, Global Development Director – Digital, Kantar –

Duncan Southgate, Global Brand Director, Kantar –

Find out more at

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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