Interactive Advertising Bureau
Knowledge Hub

BBC Worldwide


The BBC is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. With staff in 43 global offices, the BBC provides a truly international perspective on world events and entertainment. is the online expression of the BBC outside of the UK and is run by BBC Worldwide, the commercial arm of the BBC. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in BBC content and services.*Source: comScore – 6 months average (Jan to June 08). also works in conjunction with BBC World News to provide the most cutting-edge and innovative cross-platform advertising opportunities online as well as in mobile.

Our Clients

We work with media agencies and advertisers from all major industry sectors from travel to luxury brands, finance to technology  Our portfolio includes advertisers such as British Airways, Cathay Pacific and Lufthansa, Credit Suisse, HSBC, AXA, Rolex, Jaguar, Paramount Pictures, Airbus, Hublot, Unilever, Microsoft, Nokia, Sony, DHL, Shell and Bupa.

Our Product Portfolio

Advertising Opportunities

We offer advertising opportunities on selected pages such as the main homepage, the news and sport homepage, a space on BBC Weather and technology and entertainment.


Our formats range includes display advertising, sponsorships, expandable ads, and both custom and bespoke executions.  Outside of, we also offer advertising across video, mobile, podcasts and other emerging, innovative platforms.


Tom Bowman, VP International Ad Sales,

+44 (0) 208 43 33976

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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