Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Member News: Premium publisher One Business appoints Improve Digital as its monetisation partner

Leading Dutch publisher One Business has appointed Improve Digital, the all-in-one video advertising platform for …

Member News: Premium publisher One Business appoints Improve Digital as its monetisation partner Read More »

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IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side attitudes and adoption

The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current …

IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side attitudes and adoption Read More »

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IAB Europe Website: How to create a Member login

Dear members, We are pleased to inform you that we have updated our website. This …

IAB Europe Website: How to create a Member login Read More »

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test post with footnotes

something something something [1. this is nice] but also whne [2. Desired typo] it’s very …

test post with footnotes Read More »

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Champion of the Fans

At dmexco 2015, IAB Europe announced that the total programmatic display advertising market in Europe
jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014.

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Liseler Meslegiyle Yarisiyor

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking
advantage of the increased growth of mobile to engage with key audiences.

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

IAB Europe Report: Priorities for Digital Measurement Read More »

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IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

IAB Europe Reports: European Advertising spend 2008-2013 Read More »