Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann)

Universal McCann Toyota Hybrid Cars Programmatic OOH Awards: Programmatic Advertising (Bronze) With no other brand …

MIXX Awards Europe Winners 2019 – Toyota Hybrid Cars Programmatic OOH (Universal McCann) Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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Disrupt. Adapt. Reinvent. – Book your Pass for Interact 2018 in Milan on the 23-24 May 2018

Join us in Milan on 23-24 May to gain insights from top industry leaders across Europe’s …

Disrupt. Adapt. Reinvent. – Book your Pass for Interact 2018 in Milan on the 23-24 May 2018 Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe Read More »

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MIXX Awards Europe – Display Advertising Winners

Category: Display Advertising Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign:  Typo Domains By …

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MIXX Awards Europe – Video Advertising Winners

Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: …

MIXX Awards Europe – Video Advertising Winners Read More »

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MIXX Awards Europe – Social Media Winners

Category:  Social Media Award: GOLD  Agency: DDB Brussels  Campaign:  STARDUST FOR BOWIE Watch it here. …

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