Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

iab-logo

IAB Europe Member Google Offers Support for Publishers During COVID-19

In our recent blog post, IAB Europe wrote about the need to support European Journalism …

IAB Europe Member Google Offers Support for Publishers During COVID-19 Read More »

iab-logo

Interact Online – First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual… Given the current circumstances regarding the COVID-19 …

Interact Online – First Speaker Lineup Announced with Free Registration To Attend Read More »

iab-logo

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd …

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0 Read More »

events

IAB Europe upcoming events calendar

Supply Chain Transparency Guide Webinar – 26th March If the digital advertising industry is to …

IAB Europe upcoming events calendar Read More »

IAB T&C Banner 1170x270

TCF v2.0 Switchover Q&A

The Transparency & Consent (TCF) v2.0 is the product of 12 months of reflection begun …

TCF v2.0 Switchover Q&A Read More »

iab-logo

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group

IAB Europe is delighted to share the press release from Sirdata announcing the appointment of …

Sirdata Press Release – Benoît Oberlé Appointed as Vice-Chair of the TCF Steering Group Read More »

etf 1170 x 270

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across …

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising Read More »

iab-logo

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide …

IAB Europe Brand Safety poll Read More »

iab eu 1170x270

Network Next – A Networking Event for National IABs from Across Europe

On the 10th & 11th October, IAB Europe hosted its second Network Next event of …

Network Next – A Networking Event for National IABs from Across Europe Read More »

TCF blank

IAB Europe GDPR Panel at DMEXCO – 12th September at 10.15 – Debate Stage

GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0 Debate Stage, …

IAB Europe GDPR Panel at DMEXCO – 12th September at 10.15 – Debate Stage Read More »