Blog Archive

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy Read More »

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

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IAB Ireland report: H1 2016 digital ad spend – mobile ad spend overtakes desktop for the first time

Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan …

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IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million

This study, carried out annually by IAB Spain since 2002, has as its main objective …

IAB Spain report: H1 2016 digital ad spend – total digital ad spend hits €754.7 million Read More »

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IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 2016

The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats …

IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 2016 Read More »

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IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertising around the world

The figures in the latest IAB Europe – IHS report show that mobile advertising growth …

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IAB Europe Infographic: Online advertising supports Europe’s Digital Economy

Online advertising is essential to the success of the European digital market. It has a …

IAB Europe Infographic: Online advertising supports Europe’s Digital Economy Read More »

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IAB Europe report: European Programmatic Market Sizing 2015

IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped …

IAB Europe report: European Programmatic Market Sizing 2015 Read More »

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IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market

The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten …

IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market Read More »

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European Online Advertising surpasses TV to record annual spend of €36.4bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, …

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IAB Ireland Infographic: Irish Digital Advertising Spend 2015

Digital ad spend in Ireland hits high of €340m with 29% growth in 2015, IAB …

IAB Ireland Infographic: Irish Digital Advertising Spend 2015 Read More »

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IAB Europe Report: European Online Advertising Spend H1 2015

The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like …

IAB Europe Report: European Online Advertising Spend H1 2015 Read More »