Blog Archive

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

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Member report: IAB Turkey – Digital Ad Spend 2016

IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 …

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Member report: IAB UK / PwC – Digital Adspend 2016

The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.

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Member report: IAB Bulgaria – Digital Ad Spend 2016

You can browse or download the report on the Bulgarian online advertising market in 2016 below.

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Member report: IAB Finland – Digital Ad Spend 2016

You can browse or download the IAB Finland online ad spend report for 2016 below.

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Member report: IAB Hungary – Digital Ad Spend 2016

You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.

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Member report: IAB Netherlands – Digital Ad Spend 2016

IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available …

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Member report: IAB Ireland / PwC – Digital Adspend 2016

The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, …

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Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM

The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be downloaded below.

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Value of Advertising Infographic: The economic contribution of advertising in Europe

The Value of Advertising is the first-ever EU-wide report to isolate the economic and social …

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IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of …

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