Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

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Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to …

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IAB Europe Webinar: Data-Driven Advertising – The Role of Digital Advertising for the European Media Ecosystem & Economy 

Join this webinar on Monday, 13th November at 4pm CET / 3pm GMT to gain insight into …

IAB Europe Webinar: Data-Driven Advertising – The Role of Digital Advertising for the European Media Ecosystem & Economy  Read More »

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IAB Europe Report: European Programmatic Market Sizing 2016

The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping …

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Research Report: Europe online – an experience driven by advertising

The research company GfK conducted online surveys with over 11,000 internet users across 11 EU …

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Research report: The economic value of data-driven advertising

The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help …

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Research report: The economic contribution of online advertising in Europe

IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes …

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IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. …

IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016 Read More »

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IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertising market

IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 …

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IAB Europe study: AdEx Benchmark 2016 preliminary results

Join our European Online Advertising Spend 2016 webinar on Tuesday 18th July 3pm CEST // 2pm BST. …

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Member report: IAB Poland / PwC – Digital Ad Spend 2016

The original article (in Polish) is available here. You can browse or download the IAB Poland …

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