Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »

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IAB Europe webinar recording: European Digital Advertising Spend 2017

Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 …

IAB Europe webinar recording: European Digital Advertising Spend 2017 Read More »

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IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)

  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – …

IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe) Read More »

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IAB Europe research: AdEx Benchmark 2017 Study

The European Digital Advertising market has doubled in size in 5 years The European Digital …

IAB Europe research: AdEx Benchmark 2017 Study Read More »

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Press release: IAB Turkey Releases 2017 Digital Ad Spend

IAB Turkey AdEx-TR 2017 Report reveals that Digital ad spend in Turkey reached TRY 2,163 …

Press release: IAB Turkey Releases 2017 Digital Ad Spend Read More »

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Member report: IAB Poland – Digital Ad Spend report Q3 2017

All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more …

Member report: IAB Poland – Digital Ad Spend report Q3 2017 Read More »

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Member report: OVK/BVDW – Digital Ad Spend in Germany 2017

Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% …

Member report: OVK/BVDW – Digital Ad Spend in Germany 2017 Read More »

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IAB Europe Webinar Recording: European Online Advertising Spend H1 2017

  European digital advertising continues to experience double-digit growth; in the first half of 2017 …

IAB Europe Webinar Recording: European Online Advertising Spend H1 2017 Read More »

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IAB Europe infographic: Digital Advertising Supports Europe’s Economy

Digital advertising is essential to the success of the European Digital Single Market. It has …

IAB Europe infographic: Digital Advertising Supports Europe’s Economy Read More »

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IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth

The AdEx Benchmark H1 2017 Study published by IAB Europe in collaboration with IHS Markit, …

IAB Europe Study: AdEx Benchmark H1 2017 – online advertising continues double-digit growth Read More »