Blog Archive

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

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Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

Creating Transparency in the Programmatic Supply Chain Read More »

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Video Advertising Grows Three Times Faster Than Display in Europe

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently …

Video Advertising Grows Three Times Faster Than Display in Europe Read More »

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The European Digital Advertising Market Continues on Its Growth Trajectory

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »

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Mobile continues to drive growth in European digital advertising

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

Mobile continues to drive growth in European digital advertising Read More »

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IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  …

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AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …

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Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 …

Member report: IAB Ireland PwC Online Adspend Report 2018 Read More »

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

Member report: 2018 Turkey Ad Spend Read More »

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IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies

IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) …

IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies Read More »

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AdEx Benchmark H1 2018 Study

The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark …

AdEx Benchmark H1 2018 Study Read More »