Blog Archive
Member Guest Blog with Freewheel – The Programmatic Paradox
This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …
Member Guest Blog with Freewheel – The Programmatic Paradox Read More »
Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy
In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »
Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?
In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …
IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement
Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …
Creating Transparency in the Programmatic Supply Chain
It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …
Creating Transparency in the Programmatic Supply Chain Read More »
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »
Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field? Read More »
Video Advertising Grows Three Times Faster Than Display in Europe
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently …
Video Advertising Grows Three Times Faster Than Display in Europe Read More »
The European Digital Advertising Market Continues on Its Growth Trajectory
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Digital Advertising Market Continues on Its Growth Trajectory Read More »
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »
Mobile continues to drive growth in European digital advertising
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …
Mobile continues to drive growth in European digital advertising Read More »
IAB Europe Report: AdEx Benchmark 2018
AdEx Benchmark is the definitive guide to the state of the European digital advertising market. …
AdEx Benchmark 2018 study
IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today …
Member report: IAB Ireland PwC Online Adspend Report 2018
This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 …
Member report: IAB Ireland PwC Online Adspend Report 2018 Read More »
Member report: 2018 Turkey Ad Spend
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …
IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies
IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) …