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Blog Archive

adex in white 2018

Video Advertising Grows Three Times Faster Than Display in Europe

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2018 AdEx Benchmark Report. The report, now in its thirteenth year, is the definitive guide to advertising expenditure in Europe, with this study covering 28 markets. First published in Video Ad News, our chief economist Daniel Knapp …

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adex in white 2018

The European Digital Advertising Market Continues on Its Growth Trajectory

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx Benchmark Report. The report, now in its thirteenth year, is the definitive guide to advertising expenditure in Europe, with this study covering 28 markets. First published in MARTECHSERIES, the Marketing Technologist Insights publication, IAB Europe …

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adex in white 2018

The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx Benchmark Report. The report, now in its thirteenth year, is the definitive guide to advertising expenditure in Europe, with this study covering 28 markets. First published for PerformanceIN, The AdEx Benchmark report author, Dr Daniel …

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adex in white 2018

Mobile continues to drive growth in European digital advertising

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx Benchmark Report. The report, now in its thirteenth year, is the definitive guide to advertising expenditure in Europe, with this study covering 28 markets. First published in Mobile Marketing Magazine, The AdEx Benchmark report author, …

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adex Benchmark - 2018

IAB Europe Report: AdEx Benchmark 2018

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones contributing to the 2018 market value of €55bn and the fastest growth since 2011. The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, …

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adex Benchmark - 2018

AdEx Benchmark 2018 study

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double …

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Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study. Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018 Mobile adspend reaches €376m for the year ended 2018, with a growth rate of 43% over 2017 Social …

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a growth of 14,2% IAB AdEx-TR 2018 report reveals that display ad revenues reached TL 1,41bn by growing 15%. Advertising based on Display/Click gets the biggest share under Display category with TL 969M. On …

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IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies

IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) and its annual Programmatic Market Sizing study.  

adex Benchmark - 2018

AdEx Benchmark H1 2018 Study

The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. The latest European Programmatic Market Sizing Report published by IAB Europe and IHS Markit shows that more than half of programmatic display spend is in mobile formats. Video grew by …

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