Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …

IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned. Read More »

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Member white paper: From Viral to Tribal: The Next Frontier of Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth …

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IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

IAB Europe Report: Attitudes to Digital Video Advertising Read More »

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Member report: Integral Ad Science UK, France, and Germany Media Quality Report

Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing …

Member report: Integral Ad Science UK, France, and Germany Media Quality Report Read More »

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IAB Europe White Paper: Blockchain Demystified

  Tapping the expertise of leaders in the industry from a wide range of organisations, …

IAB Europe White Paper: Blockchain Demystified Read More »

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Member report: IAB Ireland PwC Online Adspend Report 2018

This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 …

Member report: IAB Ireland PwC Online Adspend Report 2018 Read More »

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Member report: 2018 Turkey Ad Spend

This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad …

Member report: 2018 Turkey Ad Spend Read More »

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Member research: Driving strong business growth through data-driven marketing transformation

This article was originally published here New research from Boston Consulting Group (BCG), commissioned by …

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IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some …

IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration Read More »

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IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some of the best …

IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration Read More »