Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
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Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
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Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
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AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in …
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
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IAB Europe Report: Digital Measurement Priorities
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …
IAB Europe Report: Digital Measurement Priorities Read More »
Member report: comScore – Top 10 Burning Issues in Digital
This report provides comScore’s perspective on the most pressing topics, issues and trends that are …
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IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …
Schedule a meeting & join our panels @ dmexco 2017
Schedule a meeting and join our panels @ dmexco 2017 Join us on 13 September …
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