Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

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Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

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IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …

IAB Europe Report: Digital Measurement Priorities Read More »

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Member report: comScore – Top 10 Burning Issues in Digital

This report provides comScore’s perspective on the most pressing topics, issues and trends that are …

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

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Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September …

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Meetrics video: How Ads Get Misplaced

Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. …

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IAB Europe White Paper: Viewable Impressions

This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …

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IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …

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