Blog Archive

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

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That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »

Get Ready for the E-commerce Berlin Expo: The Final Countdown!

In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …

Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets!

IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th …

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets! Read More »

E-commerce Berlin Expo 2022: The Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This …

E-commerce Berlin Expo 2022: The Agenda for the Day Read More »

A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to …

A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022 Read More »

The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie …

The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee Read More »

A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC …

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

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IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …

IAB Europe Report: Digital Measurement Priorities Read More »

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Member report: comScore – Top 10 Burning Issues in Digital

This report provides comScore’s perspective on the most pressing topics, issues and trends that are …

Member report: comScore – Top 10 Burning Issues in Digital Read More »

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe Read More »

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Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September …

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Meetrics video: How Ads Get Misplaced

Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. …

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