Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

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IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …

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Member report: comScore – Top 10 Burning Issues in Digital

This report provides comScore’s perspective on the most pressing topics, issues and trends that are …

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

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Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September …

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Meetrics video: How Ads Get Misplaced

Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. …

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