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Blog Archive

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IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in …

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

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IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …

IAB Europe Report: Digital Measurement Priorities Read More »

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Member report: comScore – Top 10 Burning Issues in Digital

This report provides comScore’s perspective on the most pressing topics, issues and trends that are …

Member report: comScore – Top 10 Burning Issues in Digital Read More »

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IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …

IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe Read More »

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

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Schedule a meeting & join our panels @ dmexco 2017

Schedule a meeting and join our panels @ dmexco 2017 Join us  on 13 September …

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Meetrics video: How Ads Get Misplaced

Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. …

Meetrics video: How Ads Get Misplaced Read More »