Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Event Recording: Virtual Programmatic Day H1 2018

The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers …

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GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers Read More »

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IAB Europe Report: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe Report: Attitudes to Digital Video Advertising Read More »

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Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of Artificial Intelligence 

IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide …

Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of Artificial Intelligence  Read More »

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IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018

  You can watch the recording of this event here. Following the success of the …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance Read More »

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IAB Europe Report: Attitudes to Programmatic Advertising 2017

The third annual IAB Europe Attitudes to Programmatic report highlights four key findings: Quality of …

IAB Europe Report: Attitudes to Programmatic Advertising 2017 Read More »

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IAB Europe Virtual Programmatic Day 2017 Roundup

The Virtual Programmatic Day is an online event that explored the growth drivers and barriers …

IAB Europe Virtual Programmatic Day 2017 Roundup Read More »

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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IAB Europe Report: European Programmatic Market Sizing 2016

The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping …

IAB Europe Report: European Programmatic Market Sizing 2016 Read More »