Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there …

IAB Europe White Paper: Header Bidding and Auction Dynamics Read More »

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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Participate in the Oath in association with IAB Europe survey for the chance to win …

Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue Read More »

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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which …

IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers Read More »

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IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) …

IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update) Read More »

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IAB Europe webinar recording: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe webinar recording: Attitudes to Digital Video Advertising Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …

IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment? Read More »

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »