Blog Archive
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Network News: IAB Turkey – New Board Elected
IAB Turkey’s 6th General Assembly Meeting was held on March 30, 2021. At the General …
Member Guest Post with Xandr – The Free Internet Conundrum
In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …
Member Guest Post with Xandr – The Free Internet Conundrum Read More »
Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For
In this week’s member guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe White Paper: Header Bidding and Auction Dynamics
The way in which ads are traded via programmatic methods has evolved and now there …
IAB Europe White Paper: Header Bidding and Auction Dynamics Read More »
Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue
Participate in the Oath in association with IAB Europe survey for the chance to win …
IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which …
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) …
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update) Read More »
IAB Europe webinar recording: Attitudes to Digital Video Advertising
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …
IAB Europe webinar recording: Attitudes to Digital Video Advertising Read More »
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment …
IAB Europe Report: Digital Brand Advertising and Measurement 2018
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …
IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »
