Blog Archive

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

Member Guest Blog with Freewheel – The Programmatic Paradox Read More »

Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy Read More »

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared? Read More »

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

Creating Transparency in the Programmatic Supply Chain Read More »

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field? Read More »

Xaxis IAB Europe survey report graphic v4

Xaxis and IAB Europe Programmatic Audio Advertising Report

The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …

Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »

VPD logo

Event Recording: Virtual Programmatic Day H1 2019

On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD …

Event Recording: Virtual Programmatic Day H1 2019 Read More »

Screenshot 2019-04-17 at 15.01.10

IAB Europe Report: Attitudes to Digital Video Advertising

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …

IAB Europe Report: Attitudes to Digital Video Advertising Read More »

Xaxis-IAB_Survey-Comms-Asset-Clean

Xaxis and IAB Europe Programmatic Audio Survey – Take part for the opportunity to win an Interact pass and Amazon voucher

IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio …

Xaxis and IAB Europe Programmatic Audio Survey – Take part for the opportunity to win an Interact pass and Amazon voucher Read More »

VPD logo d9

IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019

IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts …

IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019 Read More »

room-2559790_1920

IAB Europe White Paper: Connected TV

IAB Europe has today launched a white paper to provide an overview of the status, …

IAB Europe White Paper: Connected TV Read More »

abstract-1278077_1920

IAB Europe White Paper: Programmatic Native Advertising

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …

IAB Europe White Paper: Programmatic Native Advertising Read More »

VPD-H1-Blank-background-small

Event recording: IAB Europe Virtual Programmatic Day H2 2018 

The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …

Event recording: IAB Europe Virtual Programmatic Day H2 2018  Read More »

abstract-1278048_1920

IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »

shutterstock_302638517 (2)

IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »