Blog Archive
TCF v2.0 Google Integration Issue: 2.1a
A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …
Member Guest Blog Post by OneTrust – OTT App Compliance
Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …
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New Post Third-Party Cookie Poll – Have Your Say!
The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …
New Post Third-Party Cookie Poll – Have Your Say! Read More »
IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR
Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …
IAB Europe Stands in Solidarity with IAB Belarus
Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …
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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
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Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!
This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …
Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »
Event Recording: Virtual Programmatic Day H1 2019
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD …
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IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
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Xaxis and IAB Europe Programmatic Audio Survey – Take part for the opportunity to win an Interact pass and Amazon voucher
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio …
IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019
IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts …
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IAB Europe White Paper: Connected TV
IAB Europe has today launched a white paper to provide an overview of the status, …
IAB Europe White Paper: Programmatic Native Advertising
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …
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Event recording: IAB Europe Virtual Programmatic Day H2 2018
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …
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IAB Europe Report: Attitudes to Programmatic Advertising 2018
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …
IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »
IAB Europe Report: European Programmatic Market Sizing 2017
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …
IAB Europe Report: European Programmatic Market Sizing 2017 Read More »