Blog Archive
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021. The event …
IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »
Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year
UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …
Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies
In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Xaxis and IAB Europe Programmatic Audio Advertising Report
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future …
Xaxis and IAB Europe Programmatic Audio Advertising Report Read More »
Event Recording: Virtual Programmatic Day H1 2019
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD …
Event Recording: Virtual Programmatic Day H1 2019 Read More »
IAB Europe Report: Attitudes to Digital Video Advertising
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that …
IAB Europe Report: Attitudes to Digital Video Advertising Read More »
Xaxis and IAB Europe Programmatic Audio Survey – Take part for the opportunity to win an Interact pass and Amazon voucher
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio …
IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019
IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts …
IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019 Read More »
IAB Europe White Paper: Connected TV
IAB Europe has today launched a white paper to provide an overview of the status, …
IAB Europe White Paper: Programmatic Native Advertising
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …
IAB Europe White Paper: Programmatic Native Advertising Read More »
Event recording: IAB Europe Virtual Programmatic Day H2 2018
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the …
Event recording: IAB Europe Virtual Programmatic Day H2 2018 Read More »
IAB Europe Report: Attitudes to Programmatic Advertising 2018
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …
IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »
IAB Europe Report: European Programmatic Market Sizing 2017
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …
IAB Europe Report: European Programmatic Market Sizing 2017 Read More »