Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some …

IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration Read More »

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IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

IAB Europe is looking for entries from talented and hard-working teams that have created some of the best …

IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration Read More »

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Member white paper: Cracking the Programmatic Conundrum

This white paper was originally published here. The paper looks at how broadcasters and pay TV …

Member white paper: Cracking the Programmatic Conundrum Read More »

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IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies

IAB Europe opens RFP process for undertaking its annual digital advertising spend study (AdEx Benchmark) …

IAB Europe Competitive Tender & Request for Proposals (RFP) – AdEx Benchmark and European Programmatic Market Sizing studies Read More »

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Member infographic: Redefining the value of native advertising

by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will …

Member infographic: Redefining the value of native advertising Read More »

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IAB Europe White Paper: Connected TV

IAB Europe has today launched a white paper to provide an overview of the status, …

IAB Europe White Paper: Connected TV Read More »

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4 Read More »

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IAB Europe White Paper: Programmatic Native Advertising

Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. …

IAB Europe White Paper: Programmatic Native Advertising Read More »

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IAB Europe Survey: What is driving digital video advertising adoption

Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more …

IAB Europe Survey: What is driving digital video advertising adoption Read More »