Blog Archive
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Network News: IAB Turkey – New Board Elected
IAB Turkey’s 6th General Assembly Meeting was held on March 30, 2021. At the General …
Member Guest Post with Xandr – The Free Internet Conundrum
In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …
Member Guest Post with Xandr – The Free Internet Conundrum Read More »
Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For
In this week’s member guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »
IAB Europe White Paper: Viewable Impressions
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …
IAB Europe Report: Brand advertisers’ priorities for digital measurement
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …
IAB Europe Report: Brand advertisers’ priorities for digital measurement Read More »
IAB Europe Brand Builders Executive Summary
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »