Blog Archive
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Network News: IAB Turkey – New Board Elected
IAB Turkey’s 6th General Assembly Meeting was held on March 30, 2021. At the General …
Member Guest Post with Xandr – The Free Internet Conundrum
In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …
Member Guest Post with Xandr – The Free Internet Conundrum Read More »
Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For
In this week’s member guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising
IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …
GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »
IAB Europe Report: Digital Measurement Priorities
IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into …
IAB Europe Report: Digital Measurement Priorities Read More »
Member report: comScore – Top 10 Burning Issues in Digital
This report provides comScore’s perspective on the most pressing topics, issues and trends that are …
Member report: comScore – Top 10 Burning Issues in Digital Read More »
IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »
IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally …
IAB Europe White Paper: Programmatic Mobile
Mobile is driving consumption and usage and as such it is driving advertising spend, the …
Schedule a meeting & join our panels @ dmexco 2017
Schedule a meeting and join our panels @ dmexco 2017 Join us on 13 September …
Schedule a meeting & join our panels @ dmexco 2017 Read More »
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
IAB Europe Infographic and Report: European Video Ad Format Landscape
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital …
IAB Europe Infographic and Report: European Video Ad Format Landscape Read More »
IAB Europe Metrics and KPIs survey – take part now!
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share …
IAB Europe Metrics and KPIs survey – take part now! Read More »