Blog Archive

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up

IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …

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Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

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IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

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Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …

Dutch government confirms ad blocking detection is legal Read More »

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

Ad Blocking Detection Guidance Read More »

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Member blog – Google – Building momentum against ad fraud

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the …

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Programmatic Pioneers Report: From Pixels to People

Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are …

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Is blocking ad blockers really illegal in Europe? – DIGIDAY

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …

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IAB Italy White Paper: Ad blocking (in english)

What is ad blocking?  An ad blocker is a software installed with the goal of …

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A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking …

A ‘DEAL’ for publishers to engage users on Ad blocking Read More »

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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade …

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Three’s rollout of network level ad blocking will hurt consumers & publishers

Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement …

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13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have …

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