Blog Archive

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 …

Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business Read More »

Brand Safety in 2020 – Have Your Say In Our Poll!

IAB Europe in association with The Quality & Transparency Taskforce has created a short 5 …

Brand Safety in 2020 – Have Your Say In Our Poll! Read More »

Virtual Programmatic Day – Meet the Speaker!

On 19th November, IAB Europe will be hosting The Virtual Programmatic Day (VPD), where we …

Virtual Programmatic Day – Meet the Speaker! Read More »

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework

Last week, some media reports suggested that the system used by hundreds of thousands of …

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »

IAB Europe’s Digital Audio Day: Event Wrap-up!

Tune into IAB Europe’s Digital Audio Day Wrap-up – Watch the full video recording here.  …

IAB Europe’s Digital Audio Day: Event Wrap-up! Read More »

IAB Europe Policy Update – Digital Services Act: Avoiding The Risk Of A Broken Promise

Welcome to the latest ‘Policy Update’ blog post from Townsend Feehan, CEO, IAB Europe. This …

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Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 was depleted and replaced …

Have You Switched to TCF v2.0 – Join Over 600 Vendors and 99 CMPs! Read More »

IAB Europe Virtual CTV Event: Wrap-up 

  On 6th October 2020, IAB Europe hosted its first Virtual CTV Event. Following the …

IAB Europe Virtual CTV Event: Wrap-up  Read More »

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other?

Victoria Chappell, VP of Marketing EMEA at IAS shares her insights on how advertisers can …

Member Guest Post By IAS – Are You Ready For A Holiday Season Like No Other? Read More »

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Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …

Dutch government confirms ad blocking detection is legal Read More »

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

Ad Blocking Detection Guidance Read More »

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Member blog – Google – Building momentum against ad fraud

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the …

Member blog – Google – Building momentum against ad fraud Read More »

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Programmatic Pioneers Report: From Pixels to People

Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are …

Programmatic Pioneers Report: From Pixels to People Read More »

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Is blocking ad blockers really illegal in Europe? – DIGIDAY

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …

Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »

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IAB Italy White Paper: Ad blocking (in english)

What is ad blocking?  An ad blocker is a software installed with the goal of …

IAB Italy White Paper: Ad blocking (in english) Read More »

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A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking …

A ‘DEAL’ for publishers to engage users on Ad blocking Read More »

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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade …

Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers Read More »

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Three’s rollout of network level ad blocking will hurt consumers & publishers

Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement …

Three’s rollout of network level ad blocking will hurt consumers & publishers Read More »

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13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have …

13.9%: The percentage of Adblock users in Romania Read More »