Blog Archive

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today Read More »

E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

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Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection …

Dutch government confirms ad blocking detection is legal Read More »

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that …

Ad Blocking Detection Guidance Read More »

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Member blog – Google – Building momentum against ad fraud

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the …

Member blog – Google – Building momentum against ad fraud Read More »

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Programmatic Pioneers Report: From Pixels to People

Online marketing is in a state of flux. From fraud to ad-blocking, brand marketers are …

Programmatic Pioneers Report: From Pixels to People Read More »

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Is blocking ad blockers really illegal in Europe? – DIGIDAY

DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …

Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »

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IAB Italy White Paper: Ad blocking (in english)

What is ad blocking?  An ad blocker is a software installed with the goal of …

IAB Italy White Paper: Ad blocking (in english) Read More »

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A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking …

A ‘DEAL’ for publishers to engage users on Ad blocking Read More »

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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade …

Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers Read More »

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Three’s rollout of network level ad blocking will hurt consumers & publishers

Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement …

Three’s rollout of network level ad blocking will hurt consumers & publishers Read More »

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13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have …

13.9%: The percentage of Adblock users in Romania Read More »