Blog Archive

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

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Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »

New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

New Member Research – SpotX’s Connected TV Viewership Report Read More »

New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

New Member Research – Facebook’s ‘Global State of Small Business Report’ Read More »

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards

Watch this webinar recording to gain insight into the “Building better ad experience for users …

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Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that …

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, …

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe Read More »

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IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are …

IAB Romania: Ad Blocking in Romania Read More »

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Member blog – IAB UK – Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X …

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Member report – IAB Italy – The State of Art of Adblocking in Italy

Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report …

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Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands …

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IAB Germany / BVDW: Ad Blocking continues to decline

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …

IAB Germany / BVDW: Ad Blocking continues to decline Read More »

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BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday …

BEREC say network-wide ad blocking illegal Read More »

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Danish authorities confirm ad blocking detection doesn’t require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …

Danish authorities confirm ad blocking detection doesn’t require consent Read More »