Blog Archive

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

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Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising

In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at …

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A Flawed ”Future of Online Advertising’’ Report

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate …

A Flawed ”Future of Online Advertising’’ Report Read More »

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with …

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights Read More »

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

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IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards

Watch this webinar recording to gain insight into the “Building better ad experience for users …

IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards Read More »

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Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that …

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, …

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe Read More »

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IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are …

IAB Romania: Ad Blocking in Romania Read More »

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Member blog – IAB UK – Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X …

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Member report – IAB Italy – The State of Art of Adblocking in Italy

Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report …

Member report – IAB Italy – The State of Art of Adblocking in Italy Read More »

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Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands …

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities Read More »

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IAB Germany / BVDW: Ad Blocking continues to decline

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …

IAB Germany / BVDW: Ad Blocking continues to decline Read More »

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BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday …

BEREC say network-wide ad blocking illegal Read More »

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Danish authorities confirm ad blocking detection doesn’t require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …

Danish authorities confirm ad blocking detection doesn’t require consent Read More »