Blog Archive

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

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IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards

Watch this webinar recording to gain insight into the “Building better ad experience for users …

IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards Read More »

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Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that …

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, …

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe Read More »

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IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are …

IAB Romania: Ad Blocking in Romania Read More »

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Member blog – IAB UK – Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X …

Member blog – IAB UK – Ad blocking: The truth is out there Read More »

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Member report – IAB Italy – The State of Art of Adblocking in Italy

Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report …

Member report – IAB Italy – The State of Art of Adblocking in Italy Read More »

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Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands …

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities Read More »

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IAB Germany / BVDW: Ad Blocking continues to decline

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …

IAB Germany / BVDW: Ad Blocking continues to decline Read More »

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BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday …

BEREC say network-wide ad blocking illegal Read More »

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Danish authorities confirm ad blocking detection doesn’t require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …

Danish authorities confirm ad blocking detection doesn’t require consent Read More »