Blog Archive

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »

What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?

This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »

Coalition-For-Better-Ads-Logo

IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards

Watch this webinar recording to gain insight into the “Building better ad experience for users …

IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads Standards Read More »

Ad Experiences Benath Initial Better Ads Standards

Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that …

Coalition for Better Ads: Key resources on Initial Better Ads Standards Read More »

Coalition-For-Better-Ads-Logo

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, …

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe Read More »

Screen Shot 2017-10-18 at 11.41.22

IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are …

IAB Romania: Ad Blocking in Romania Read More »

alien-308515

Member blog – IAB UK – Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X …

Member blog – IAB UK – Ad blocking: The truth is out there Read More »

screenshot-outlook.office.com 2017-03-01 14-53-07

Member report – IAB Italy – The State of Art of Adblocking in Italy

Research project by ASSOCOM, FCP-ASSOINTERNET, FEDOWEB, GROUPM, IAB ITALIA, NETCOMM, UPA You can browse the report …

Member report – IAB Italy – The State of Art of Adblocking in Italy Read More »

stop-sign-35069

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands …

Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities Read More »

Screen Shot 2017-10-18 at 11.46.52

IAB Germany / BVDW: Ad Blocking continues to decline

The proportion of online display advertising blocked on the desktop is continuously decreasing: in the …

IAB Germany / BVDW: Ad Blocking continues to decline Read More »

berec

BEREC say network-wide ad blocking illegal

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday …

BEREC say network-wide ad blocking illegal Read More »

flag-983155_640

Danish authorities confirm ad blocking detection doesn’t require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking …

Danish authorities confirm ad blocking detection doesn’t require consent Read More »