IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
IAB Europe Releases Guide to Attention in Digital Marketing
18 May 2023 Brussels, Belgium – Advertising is nothing without an attentive audience. However, with …
IAB Europe Releases Guide to Attention in Digital Marketing Read More »
IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release
IAB Europe has been working with IAB Canada and IAB Techlab to build the …
IAB Canada Launch the Transparency Consent Framework (TCF) Canada – Press Release Read More »
B2B Marketing Expo Discount for IAB Europe Members
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …
B2B Marketing Expo Discount for IAB Europe Members Read More »
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
IAB Europe Releases an Industry Guide to Contextual Advertising Read More »
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »
IAB Europe announces findings of its annual programmatic benchmarking studies – Attitudes To Programmatic and Programmatic Market Sizing
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »