Blog Archive

TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

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Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

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New Post Third-Party Cookie Poll – Have Your Say!

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …

New Post Third-Party Cookie Poll – Have Your Say! Read More »

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR

Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR Read More »

IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

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Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

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Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

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IAB Europe announces findings of its annual programmatic benchmarking studies – Attitudes To Programmatic and Programmatic Market Sizing

TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL …

IAB Europe announces findings of its annual programmatic benchmarking studies – Attitudes To Programmatic and Programmatic Market Sizing Read More »

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IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »