Blog Archive

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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IAB Europe announces findings of its annual programmatic benchmarking studies – Attitudes To Programmatic and Programmatic Market Sizing

TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL …

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IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …

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