On the 25th and 26th of May, IAB Europe will host its flagship event Interact …
Blog Archive
That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights
On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …
That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »
Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence
In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …
Get Ready for the E-commerce Berlin Expo: The Final Countdown!
In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …
Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »
Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets!
IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th …
Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets! Read More »
E-commerce Berlin Expo 2022: The Agenda for the Day
The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This …
E-commerce Berlin Expo 2022: The Agenda for the Day Read More »
A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022
Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to …
A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022 Read More »
The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie …
A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC …
A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury Read More »

B2B Marketing Expo Discount for IAB Europe Members
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at …
B2B Marketing Expo Discount for IAB Europe Members Read More »

IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
IAB Europe Releases an Industry Guide to Contextual Advertising Read More »

IAB Europe Refutes Criticisms Of The Transparency and Consent Framework
Last week, some media reports suggested that the system used by hundreds of thousands of …
IAB Europe Refutes Criticisms Of The Transparency and Consent Framework Read More »

IAB Europe announces findings of its annual programmatic benchmarking studies – Attitudes To Programmatic and Programmatic Market Sizing
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL …

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
TCF 2.0 includes increased functionality for consumers & publishers Update is part of an iterative …
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework Read More »