Blog Archive

2020 Trends – IAB Europe Brand Advertising Committee

IAB Europe’s Brand Advertising Committee are already looking towards the future and predicting the challenges …

2020 Trends – IAB Europe Brand Advertising Committee Read More »

2020 Trends – IAB Europe Research Committee

IAB Europe’s Research Committee have put together their top predictions and trends for digital research …

2020 Trends – IAB Europe Research Committee Read More »

2020 Trends – IAB Europe Programmatic Trading Committee

Members of IAB Europe’s Programmatic Trading Committee have put together their top predictions and trends …

2020 Trends – IAB Europe Programmatic Trading Committee Read More »

TCF Workshop Webinars – Switch Over from TCF v1.0 to TCF v2.0 Support

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF Workshop Webinars – Switch Over from TCF v1.0 to TCF v2.0 Support Read More »

IAB Spain launches the first Influencers Marketing White Paper

The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence …

IAB Spain launches the first Influencers Marketing White Paper Read More »

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across …

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising Read More »

New IAB Europe Programmatic Trading Committee Chair outlines his vision

David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 …

New IAB Europe Programmatic Trading Committee Chair outlines his vision Read More »

IAB Europe Brand Safety poll

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide …

IAB Europe Brand Safety poll Read More »

TCF v2.0 – Vendor Registration now Open!

IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the …

TCF v2.0 – Vendor Registration now Open! Read More »

workplace-828692_1280

Video: The big cookies contest

The big cookie contest – Explania

surf-1019831_1280

Video: How can cookies make your surfing experience convenient?

How can cookies make your surfing experience convenient? – Explania

e-commerce-402822_1280

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods

On 12th June 2015, the European Commission launched a public consultation as part of its …

IAB Europe response to the European Commission’s public consultation on contract rules for online purchases of digital content and tangible goods Read More »

castle-979597_640

New framework for transatlantic data transfers needed in wake of Schrems judgment

Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner …

New framework for transatlantic data transfers needed in wake of Schrems judgment Read More »

logodise

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 …

DISE-Manifesto: 10 Steps to unlock Europe’s digital economy Read More »

marketing-998561_1280

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

eu-712739_1280

How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »