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Blog Archive

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not have a direct relationship with individuals.  These two factors have led to a number of open questions as to how the digital marketing industry can comply with certain aspects of the General Data Protection Regulation …

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of the IAB Europe GDPR Implementation Group under the leadership of Alan Chapell, of Chapell & Associates. The purpose of this paper is to aid companies in the online advertising ecosystem to understand the definitions of controllers and processors under the …

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IAB Europe GIG: Working Paper on GDPR Consent

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of MediaMath. The purpose of this paper is to explain the definition of consent under the GDPR, and the practical implications of using consent as a legal basis for processing personal data in the online …

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IAB Europe Webinar Recording: GDPR Webinar Series I – GDPR compliance

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data protection law, the GDPR. The best time to start figuring out compliance was probably a year and a half ago, when the law was adopted. The next best time is now. …

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The legal obligations surrounding online native advertising can be confusing and difficult to find, as the rules are contained in two EU Directives which have subsequently been taken up into national law. The Guidance first …

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Ad Blocking Detection Guidance

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of users is illegal under the ePrivacy Directive (better known as the “Cookie Directive”). We believe that publishers should be allowed to ask for compensation for their work and choose the form of their business …

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