Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe 2015 Research Awards winners

The winners were announced last night at the gala dinner held as part of IAB …

IAB Europe 2015 Research Awards winners Read More »

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Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists …

Shortlist of finalists announced for IAB Europe’s Research Awards 2015 Read More »

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IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers …

IAB Europe launches Mobile Brand Builders Read More »

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Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European …

Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy Read More »

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »

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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014 Read More »

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »

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Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …

Mobile is unlocking new advertising budgets Read More »

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IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step …

IAB Europe publishes Viewable Impressions White Paper Read More »

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IAB Europe expands membership and programmes to drive digital advertising growth

A set of new initiatives in 2014 Under a new CEO since February 2014, IAB …

IAB Europe expands membership and programmes to drive digital advertising growth Read More »