Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Want to Speak at Interact 2020? Call for Papers Now Open!

Speak at IAB Europe’s Flagship Event Interact  Interact is IAB Europe’s flagship annual conference and …

Want to Speak at Interact 2020? Call for Papers Now Open! Read More »

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Take part in IAB Europe’s Attitudes to Digital Video Advertising survey

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising survey Read More »

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TCF v2.0 Workshop 2: How the UI should look like

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch …

TCF v2.0 Workshop 2: How the UI should look like Read More »

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IAB Europe Announces Results of its Brand Safety Poll

REVEALS BRAND SAFETY DEVELOPMENTS THROUGHOUT EUROPE CALLS ON INDUSTRY TO USE 2020 TO SUPPORT QUALITY …

IAB Europe Announces Results of its Brand Safety Poll Read More »

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IAB Spain launches the first Influencers Marketing White Paper

The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence …

IAB Spain launches the first Influencers Marketing White Paper Read More »

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Shortlist of finalists announced for Europe’s Top Digital Advertising & Research Awards

Brussels, 2 May 2019 – IAB Europe, the leading European-level industry association for the digital …

Shortlist of finalists announced for Europe’s Top Digital Advertising & Research Awards Read More »

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Interact 2019 – date and call for papers announced!

Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are …

Interact 2019 – date and call for papers announced! Read More »

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Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open …

Get your work recognised with a European award – IAB Europe MIXX and Research awards now open Read More »

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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

The report is a comprehensive perspective of online advertising spend across Europe which is growing …

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth Read More »

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First results of AdEx Benchmark 2014 presented at Interact

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth …

First results of AdEx Benchmark 2014 presented at Interact Read More »