Blog Archive

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

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Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

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Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

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Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

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E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

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That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

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The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

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GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers Read More »

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IAB Europe Webinar Recording: GDPR Webinar Series III – Consent

After the 25th of May 2018, data protection authorities will have the power to fine …

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IAB Europe Webinar Recording: GDPR Webinar Series IV – Consent Solution

After the 25th of May 2018, data protection authorities will have the power to fine …

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IAB Europe GIG: Working Paper on GDPR Consent

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working …

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IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to …

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IAB Europe Webinar Recording: GDPR Webinar Series II – Personal Data

After the 25th of May 2018, data protection authorities will have the power to fine …

IAB Europe Webinar Recording: GDPR Webinar Series II – Personal Data Read More »

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IAB Europe Press Release: European Parliament positions itself against the ad-supported internet

Brussels, 26 October 2017 – IAB Europe regrets the European Parliament’s decision to approve the controversial …

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IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven by Advertising

An in-depth study by GfK, based on online surveys with over 11,000 internet users, explored the types …

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IAB Europe Webinar Recording: GDPR Webinar Series I – GDPR compliance

After the 25th of May 2018, data protection authorities will have the power to fine …

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