Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

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The IAB Europe Transparency & Consent Framework: CMP Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

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The IAB Europe Transparency & Consent Framework: Publishers Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

The IAB Europe Transparency & Consent Framework: Publishers Factsheet Read More »

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The IAB Europe Transparency & Consent Framework: Vendors Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

The IAB Europe Transparency & Consent Framework: Vendors Factsheet Read More »

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Transparency & Consent Framework – Implementation training

Following up on the plenary session on IAB Europe’s Transparency & Consent Framework this training …

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »

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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and …

IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework Read More »

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IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption

Brussels & New York City, April 25, 2018 — IAB Europe and IAB Technology Laboratory …

IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption Read More »

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Transparency & Consent Framework specification launches global as industry participation increases

We are very pleased to announce the release of the technical specifications for IAB Europe’s …

Transparency & Consent Framework specification launches global as industry participation increases Read More »

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IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA

IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (WFA) …

IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA Read More »