Blog Archive

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

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Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the …

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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe …

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2 Read More »

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Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blog series to help CMPs / Part 1

Things are going well, but there are opportunities for improvement Since its release in Spring …

Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blog series to help CMPs / Part 1 Read More »

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4 Read More »

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The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

On 30 October, the French data protection authority (CNIL) published a notice declaring that French …

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Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating to CMPs

IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency …

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IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview

The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties …

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview Read More »

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

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