Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

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Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

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Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

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Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

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DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

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Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

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IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the …

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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the …

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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe …

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2 Read More »

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Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blog series to help CMPs / Part 1

Things are going well, but there are opportunities for improvement Since its release in Spring …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4 Read More »

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The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

On 30 October, the French data protection authority (CNIL) published a notice declaring that French …

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Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating to CMPs

IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency …

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IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview

The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties …

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A complete overview Read More »

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

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The IAB Europe Transparency & Consent Framework: CMP Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, …

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