Blog Archive

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee Read More »

Member Guest Post with PubMatic – Demystifying Mobile In-App Advertising

In this week’s member-guest blog post, we hear from Anna Sikora, Client Services Partner at …

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A Flawed ”Future of Online Advertising’’ Report

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate …

A Flawed ”Future of Online Advertising’’ Report Read More »

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with …

That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights Read More »

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by …

IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation Read More »

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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online …

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now Read More »

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Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …

Advertising industry takes joint stance on fake news and online disinformation Read More »

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IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to …

IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy Read More »

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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

IAB Europe agrees that consumers may indeed participate in a value exchange when they access …

IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content Read More »

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IAB Europe response to Platforms Consultation

In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on …

IAB Europe response to Platforms Consultation Read More »

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European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest …

European Commission issues e-commerce package of Digital Single Market initiatives Read More »

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IAB Europe response to the European Commission’s public consultation on the Intellectual Property Rights Enforcement Directive

On April 15th, the European Commission officially closed its public consultation on the Intellectual Property Rights Enforcement …

IAB Europe response to the European Commission’s public consultation on the Intellectual Property Rights Enforcement Directive Read More »

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IAB Europe position on a Digital Single Market strategy for Europe