Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »
AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »
IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation
Brussels, 17 July 2018 – The draft Code of Practice on Disinformation, drawn up by …
The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online …
Advertising industry takes joint stance on fake news and online disinformation
On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …
Advertising industry takes joint stance on fake news and online disinformation Read More »
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
This webinar provided insights into the results of two of the studies commissioned by IAB Europe to …
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy Read More »
IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content
IAB Europe agrees that consumers may indeed participate in a value exchange when they access …
IAB Europe response to Platforms Consultation
In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on …
European Commission issues e-commerce package of Digital Single Market initiatives
Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest …
European Commission issues e-commerce package of Digital Single Market initiatives Read More »
