Blog Archive

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »

What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up …

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation Read More »

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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by …

IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation Read More »

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The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online …

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now Read More »

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Advertising industry takes joint stance on fake news and online disinformation

On 23 February 2018, five associations, among them IAB Europe, representing the European advertising industry …

Advertising industry takes joint stance on fake news and online disinformation Read More »

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IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to …

IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy Read More »

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IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content

IAB Europe agrees that consumers may indeed participate in a value exchange when they access …

IAB Europe position on the proposal for a Directive concerning contracts for the supply of digital content Read More »

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IAB Europe response to Platforms Consultation

In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on …

IAB Europe response to Platforms Consultation Read More »

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European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest …

European Commission issues e-commerce package of Digital Single Market initiatives Read More »

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IAB Europe response to the European Commission’s public consultation on the Intellectual Property Rights Enforcement Directive

On April 15th, the European Commission officially closed its public consultation on the Intellectual Property Rights Enforcement …

IAB Europe response to the European Commission’s public consultation on the Intellectual Property Rights Enforcement Directive Read More »

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IAB Europe position on a Digital Single Market strategy for Europe