Blog Archive

Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

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Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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PRESS RELEASE: IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0

New Technical Specifications from IAB Tech Lab Released Alongside New Policies 25th April 2019, Brussels: …

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TCF v2.0 FAQs

IAB Europe have provided some FAQs to help answer and address some of the key …

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IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.

In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on …

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Press Release: IAB Europe Expands Team and Industry Outreach with First-Ever Hires of Heads of Tech and Marketing

IAB Europe, the leading European-level industry association for the online advertising ecosystem, announced today the …

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IAB Europe’s CMP Validator for the Transparency & Consent Framework (TCF)

At the end of last year, IAB Europe announced to members of the Transparency & …

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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the …

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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe …

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2 Read More »

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Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blog series to help CMPs / Part 1

Things are going well, but there are opportunities for improvement Since its release in Spring …

Blog Series: Introducing “I’m a CMP. Am I doing it right?” – IAB Europe’s new blog series to help CMPs / Part 1 Read More »

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB …

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