Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Interact 2018 – Advertising that works for everyone

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote …

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Interact 2018 –  Interactive Video Engagement

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation …

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Interact 2018 – What Builds Brand Love

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

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Interact 2018 – Quo vadis Italy? The concentration of online time spent and the rise of entertainment players are reshaping the Italian media landscape. Cross media measurement will drive future growth.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – Quo vadis Italy? The concentration of online time spent and the rise of entertainment players are reshaping the Italian media landscape. Cross media measurement will drive future growth. Read More »

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Interact 2018 – Creativity & Interactivity: the perfect match to win user’s attention.

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – Creativity & Interactivity: the perfect match to win user’s attention. Read More »

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Interact 2018 – DOOH growth and barriers

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

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Interact 2018 – GDPR for digital publishers, digital agencies and advertisers

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – GDPR for digital publishers, digital agencies and advertisers Read More »

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Interact 2018 – Direct to Consumer. An evolution in how consumer brands create and extract value

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – Direct to Consumer. An evolution in how consumer brands create and extract value Read More »

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Interact 2018 – IAB Europe’s GDPR Transparency & Consent Framework

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – IAB Europe’s GDPR Transparency & Consent Framework Read More »

MIXX WINNERS D2

Winners announced for the MIXX Awards Europe 2018

Milan, 24 May 2018 – IAB Europe is pleased to announce the Winners of the 2018 MIXX …

Winners announced for the MIXX Awards Europe 2018 Read More »