Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertising around the world

The figures in the latest IAB Europe – IHS report show that mobile advertising growth …

IAB Europe report: Global Mobile Advertising Revenue 2015 – The state of mobile advertising around the world Read More »

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IAB Europe Infographic: Online advertising supports Europe’s Digital Economy

Online advertising is essential to the success of the European digital market. It has a …

IAB Europe Infographic: Online advertising supports Europe’s Digital Economy Read More »

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IAB Europe report: European Programmatic Market Sizing 2015

IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped …

IAB Europe report: European Programmatic Market Sizing 2015 Read More »

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IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market

The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten …

IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advertising market Read More »

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The Improve Digital 2016 Display and Video Advertising Ecosystems

2016 Display Advertising Ecosystem Europe [slideshare id=63171508&doc=marketmapeu2016web-160617110818] 2016 Video Advertising Ecosystem Europe Download the document …

The Improve Digital 2016 Display and Video Advertising Ecosystems Read More »

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IAB Europe Report: How online advertising enables the digital economy of the future

Online advertising is a key driver of the European digital economy that promotes business and …

IAB Europe Report: How online advertising enables the digital economy of the future Read More »

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IAB Europe White Paper: Road to Programmatic

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies …

IAB Europe White Paper: Road to Programmatic Read More »

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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

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IAB Europe White Paper: Viewable Impressions

This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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