Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

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Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)

  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – …

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Member blog: How the industry is using KPIs and what needs to change

By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create …

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Our video investigation of ePrivacy realities across Europe

Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working …

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IAB Europe webinar recording: Attitudes to Digital Video Advertising

Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies …

IAB Europe webinar recording: Attitudes to Digital Video Advertising Read More »

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IAB Europe Report: Digital Brand Advertising and Measurement 2018

IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the …

IAB Europe Report: Digital Brand Advertising and Measurement 2018 Read More »

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Interact 2018 – GDPR for digital publishers, digital agencies and advertisers

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

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Interact 2018 – IAB Europe’s GDPR Transparency & Consent Framework

Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a …

Interact 2018 – IAB Europe’s GDPR Transparency & Consent Framework Read More »

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Member blog: Blockchains and their Scalability Trade-Off

In April 2018, IAB Europe and its Education and Training Committee organised a webinar on …

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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display …

GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework Read More »

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IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem

Speakers from trailblazing companies in the field of blockchain as well as adopters of these …

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