Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

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IAB Europe Report: European Programmatic Market Sizing 2017

The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the …

IAB Europe Report: European Programmatic Market Sizing 2017 Read More »

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IAB Europe White Paper: Digital Advertising Effectiveness

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction …

IAB Europe White Paper: Digital Advertising Effectiveness Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there …

IAB Europe White Paper: Header Bidding and Auction Dynamics Read More »

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Member blog: Digital Out of Home and OMD campaign for HP

By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At …

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IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) …

IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update) Read More »

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Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the digital advertising world

In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and …

Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the digital advertising world Read More »

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IAB Europe Survey: Human Capital in the Digital Environment 2018

Developed under the guidance of the IAB Europe Education & Training Committe in concert with …

IAB Europe Survey: Human Capital in the Digital Environment 2018 Read More »

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IAB Europe webinar recording: European Digital Advertising Spend 2017

Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 …

IAB Europe webinar recording: European Digital Advertising Spend 2017 Read More »