Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

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Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Report: Human Capital in the Digital Environment 2018

The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights …

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Member blog: Capital Communication

Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at …

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Member blog: Digital Business Transformation

Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so …

Member blog: Digital Business Transformation Read More »

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IAB Europe and Digital Communications Institute enter collaboration to support programmatic training in the Adriatic region

Brussels, Belgrade, 18 October 2018 – IAB Europe and Digital Communications Institute have signed an …

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IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, …

IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how Read More »

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Digital Transformation: a journey rather than a destination

I will preface this by confessing that I am no expert on digital transformation. For …

Digital Transformation: a journey rather than a destination Read More »

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IAB Europe GIG: Working Paper on Controller – Processor Criteria

This working paper on controller and processor definitions has been prepared by the members of …

IAB Europe GIG: Working Paper on Controller – Processor Criteria Read More »

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IAB Europe GIG: Working Paper on Data Subject Requests

Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these …

IAB Europe GIG: Working Paper on Data Subject Requests Read More »

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IAB Europe Webinar: Digital Transformation – the what, the why, the how – 1 PM BST / 2 PM CEST October 9

This webinar aims to answer three vital questions tied to digital transformation: what it is, …

IAB Europe Webinar: Digital Transformation – the what, the why, the how – 1 PM BST / 2 PM CEST October 9 Read More »

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IAB Europe Report: Attitudes to Programmatic Advertising 2018

The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater …

IAB Europe Report: Attitudes to Programmatic Advertising 2018 Read More »