Blog Archive

Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content

In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …

Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content Read More »

IAB Europe, TCF and NOYB’s War On Cookie Banners

This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip …

IAB Europe, TCF and NOYB’s War On Cookie Banners Read More »

Interact Online 2021 – Event Wrap-Up

On 25th – 27th May 2021, IAB Europe hosted its flagship event live and online …

Interact Online 2021 – Event Wrap-Up Read More »

Interact Online 2021 – Industry Initiatives Highlights & Videos

On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon …

Interact Online 2021 – Industry Initiatives Highlights & Videos Read More »

Interact Online 2021 – Policy & Data Protection Highlights & Videos

On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that …

Interact Online 2021 – Policy & Data Protection Highlights & Videos Read More »

Interact Online 2021 – Standards & Frameworks Highlights & Videos

On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that …

Interact Online 2021 – Standards & Frameworks Highlights & Videos Read More »

Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive

In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …

Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive Read More »

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers …

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing Read More »

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up

IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »

iab-logo

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

iab-logo

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

iab-logo

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

Member Guest Blog with Freewheel – The Programmatic Paradox Read More »

iab-logo

Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy Read More »

iab-logo

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

iab-logo

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared? Read More »

iab-logo

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

iab-logo

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

Creating Transparency in the Programmatic Supply Chain Read More »

iab-logo

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

IAB Europe Welcomes New Chair of the Brand Advertising Committee Read More »

IAB Europe Awards_new deadline_1170x270

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »