Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

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Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »

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Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall

Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development …

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High stakes for European media and digital advertising as Brussels turns to ePrivacy

Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in …

High stakes for European media and digital advertising as Brussels turns to ePrivacy Read More »

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Member blog – Turn – Part 1: ‘The What’ – What is a data strategy & why do you need one?

This is a three-part blog series: ‘The What’ – What is a data strategy & why …

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Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members

At dmexco last week IAB Europe published its third annual European Programmatic market sizing report …

Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members Read More »

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Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe

It’s no secret that Europe has established itself as a hot bed for ad tech …

Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe Read More »

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Member blog – Adform – Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives

Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real …

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Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart buying and selling

The future of data for programmatic advertising is bright but is not without its challenges. …

Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart buying and selling Read More »

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Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape …

Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality Read More »

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Member blog – AppNexus – Differentiation and Programmable Marketing

Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I …

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Member blog – Improve Digital – TV and Online Video

There’s a lot of confusion about what full programmatic TV will bring. Let’s get clear …

Member blog – Improve Digital – TV and Online Video Read More »