Blog Archive

Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

Illustration and Painting

A ‘DEAL’ for publishers to engage users on Ad blocking

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking …

A ‘DEAL’ for publishers to engage users on Ad blocking Read More »

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 3

This is the third instalment of our blog series “European Education in figures – a …

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Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video Read More »

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Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: How will the skills shortage develop in 2016 Read More »

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a …

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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing Read More »

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks Read More »

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Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

The changing role of programmatic in Europe, a publisher perspective Read More »

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

The changing role of programmatic in Europe, a buy-side perspective Read More »