Blog Archive

IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

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Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

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Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

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Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

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