Blog Archive

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV Read More »

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »

Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better Read More »

TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations Read More »

That’s a wrap! 2020 Highlights from IAB Europe

As we say so long to 2020 and get ready to welcome 2021, we take …

That’s a wrap! 2020 Highlights from IAB Europe Read More »

IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Today, IAB Europe has submitted its written response to a preliminary report issued by the …

IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority Read More »

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »

office-1069207_1280

European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 3

This is the third instalment of our blog series “European Education in figures – a …

European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 3 Read More »

board-953157_640

Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: How will the skills shortage develop in 2016 Read More »

keyboard-943748_1280

European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a …

European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1 Read More »

responsive-1166833_1280

Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing Read More »

cirrus-clouds-205570_1280

Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks Read More »

Better_Ads_Report_2015_1600_Busting_bad_ads

Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

Member blog – Google – How we fought bad ads in 2015 Read More »

board-780319_1280

The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

The changing role of programmatic in Europe, a publisher perspective Read More »

keyboard-993427_1280

The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

The changing role of programmatic in Europe, a buy-side perspective Read More »

mp5-1015962_1280

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking Read More »

light-579290_1920

Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

Programmatic: The Unstoppable Revolution Read More »