Blog Archive

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

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Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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That’s a wrap! 2020 Highlights from IAB Europe

As we say so long to 2020 and get ready to welcome 2021, we take …

That’s a wrap! 2020 Highlights from IAB Europe Read More »

IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Today, IAB Europe has submitted its written response to a preliminary report issued by the …

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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans

I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading …

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Member blog – Meetrics – The importance of ad verification

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum …

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Digital video advertising trends show brands attuned to changing user behaviour across all devices

Our latest survey of European advertisers, agencies and publishers shows what some might think is a …

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Member blog – Turn – Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data

In a previous article, we talked about what a data strategy is and the key …

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Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall

Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development …

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High stakes for European media and digital advertising as Brussels turns to ePrivacy

Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in …

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Member blog – Turn – Part 1: ‘The What’ – What is a data strategy & why do you need one?

This is a three-part blog series: ‘The What’ – What is a data strategy & why …

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Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members

At dmexco last week IAB Europe published its third annual European Programmatic market sizing report …

Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members Read More »

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Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe

It’s no secret that Europe has established itself as a hot bed for ad tech …

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Member blog – Adform – Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives

Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real …

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