Blog Archive

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

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Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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That’s a wrap! 2020 Highlights from IAB Europe

As we say so long to 2020 and get ready to welcome 2021, we take …

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IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Today, IAB Europe has submitted its written response to a preliminary report issued by the …

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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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Member blog – Integral Ad Science – Placing Viewability in the Context of Other Metrics

Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members …

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Member blog – Xaxis – 5 tips on doing programmatic right

Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and …

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Member blog – Teads – Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does …

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Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy …

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The advent of RTB

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, …

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Member blog – Improve Digital – Capitalising on mobile video demand

by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With …

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Policymakers must avoid leading EU into age of data prohibition

This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising …

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Member blog – IAB UK – Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X …

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“ePrivacy” and unintended consequences in the era of fake news

There is hysteria about online advertising in Brussels these days. The mood risks ushering in …

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Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities

Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands …

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