Blog Archive

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

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Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

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New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

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IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

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New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 3

This is the third instalment of our blog series “European Education in figures – a …

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Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a …

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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

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Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

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