Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »

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Member Guest Post with Admitad – The New World Order: No Cookies, No Gain? New Rule Book to be Designed

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – The New World Order: No Cookies, No Gain? New Rule Book to be Designed Read More »

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IAB Europe is Hiring! Find Out How You Can Join the Team Today

IAB Europe has, not one, but two exciting new roles available to join our team! …

IAB Europe is Hiring! Find Out How You Can Join the Team Today Read More »

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IAB Europe Network Guest Blog Post with TAG – Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the …

IAB Europe Network Guest Blog Post with TAG – Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way Read More »

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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

In September, IAB Europe will be hosting a series of physical and virtual events to …

IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry Read More »

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Want To Join The IAB Europe Team? New Role – Digital Advertising Analyst

Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created …

Want To Join The IAB Europe Team? New Role – Digital Advertising Analyst Read More »

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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Brand Suitability describes the practices and tools that are put in place in addition to …

How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee Read More »

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Member Guest Post with IAS – The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

In this week’s member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS …

Member Guest Post with IAS – The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences Read More »

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Want To Join The IAB Europe Team? New Position – Marketing and Industry Programmes Coordinator

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its …

Want To Join The IAB Europe Team? New Position – Marketing and Industry Programmes Coordinator Read More »

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Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday! Read More »

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee Read More »