Blog Archive

IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury

Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …

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Interact Online – Event Highlights

Thanks so much to the 936 people who joined us live yesterday for Interact Online! …

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New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members

IAB Europe in partnership with IAB France are pleased to announce the launch of a …

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Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

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Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of programmatic video

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Programmatic Future Trends Series: How will the skills shortage develop in 2016

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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European Education in figures – a broad overview of 2015 and plans for 2016 at National IAB level – Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a …

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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising …

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Member blog – Google – How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect …

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

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Member blog – Adform – Introducing six new consumer-friendly formats in response to the rise of ad blocking

This blog introduces six new formats that have been developed in response to the rise of …

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Programmatic: The Unstoppable Revolution

This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout …

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